上海 · 2027 届硕士 · 正在寻找市场方向机会 Shanghai · M.A. 2027 · Open to marketing roles

让品牌跨越文化，Making brands 被真正听懂。understood across cultures.

我是郭欣羽，专注海外市场、产品营销与品牌传播。在中国与德国两地，把用户洞察变成可落地的 Campaign，再用数据验证它。 I'm Xinyu Guo — a marketer working across global marketing, product marketing and brand communications. In China and Germany, I turn audience insight into campaigns that ship, then let data prove them.

关键词Focus Global MarketingProduct MarketingBrand CommunicationsLocalizationCreator Marketing
查看项目案例See my work 下载简历 PDFDownload CV
Talk on Chinese calligraphy for international students
Presenting on AI speech recognition at a training programme
Spring Festival workshop group photo
0 Campaign UVcampaign UV
CNDE 中德双语境China ⇄ Germany
IELTS 7.0 英语工作语言working English
BASFTongcheng Travel · HopeGooRuder Finn × NikonXinhua News AgencyConfucius Institute HeidelbergShanghai Jiao Tong UniversityHeidelberg UniversityMinzu University of China

01 — 数字说话By the numbers

结果，而不只是经历。Outcomes, not just job titles.

0K+

7 场海外 Campaign 累计 UVUV across 7 overseas campaigns

HopeGoo
0M+

达人合作内容累计曝光creator content impressions

Ruder Finn × Nikon
0+

境内外媒体转载代表性英文稿件outlets republished a top English story

Xinhua
0+

人次中英双语讲解visitors guided in Chinese & English

博物馆 / 图书馆Museums
0+

在德国一年策划推广的活动events promoted in one year in Germany

Confucius Institute
0/4

硕士 GPA，专业前 10%Master's GPA, top 10%

SJTU
Xinyu Guo speaking at a podium

02 — 关于我About

懂用户，也懂跨文化。Fluent in audiences — and in cultures.

从新华社的英文报道，到 Nikon 的新品上市、HopeGoo 的香港 Campaign，再到在德国海德堡做本地化推广——我一直在做同一件事：弄清楚对面的人真正在意什么，然后用他们的语言讲出来。 From English reporting at Xinhua to a Nikon launch, Hong Kong campaigns at HopeGoo and local marketing in Heidelberg, I keep doing the same thing: figure out what the other side really cares about — then say it in their language.

  1. 洞察Insight

    用户画像、评论、社媒与竞品，找到真正的需求点。Profiles, reviews, social and competitors — find the real need.

  2. 本地化Localize

    把卖点翻译成当地用户的场景与语言。Translate value into local scenarios and language.

  3. 验证Measure

    拆解漏斗，复盘沉淀，让下一次更好。Break down the funnel, learn, codify the playbook.

03 — 项目案例Selected work

每个数字背后，都有一个洞察。Behind every number, an insight.

Tongcheng Travel · HopeGoo · 2025.05 – 2025.09

盲盒 + 本地化设计 + WhatsApp 裂变Mystery box + local creative + WhatsApp referral

洞察Insight借助 AI 对港澳用户评论做关键词、情绪与主题分析，发现亲子、短途周边与重点目的地需求。AI-assisted keyword, sentiment and topic analysis of HK/Macau reviews surfaced demand for family travel, short trips and key destinations.

行动Action负责香港 3 场节点 Campaign 的本地化策略：目标客群、创意、选品、优惠机制到页面链路。圣诞档用"盲盒"制造好奇，再用 WhatsApp 社群把分享变成拉新。Owned localization for three Hong Kong campaign moments — audience, creative, products, offer mechanics, landing journey. At Christmas, a mystery box sparked curiosity; WhatsApp groups turned sharing into acquisition.

结果Result圣诞档 4W+ UV、8K+ 订单，订单环比 +40%；推动 5 类配套产品接入，新品订单 3W+。Christmas: 40K+ UV, 8K+ orders, +40% vs. prior period. Five new ancillary categories, 30K+ orders for new products.

圣诞档订单 · 环比Christmas orders vs. prior period指数，上一档期 = 100index, prior period = 100

100
140

+40%

7 场 Campaign 累计7 campaigns, cumulative

100K+
30K+
8K+

04 — AI × Human

AI 提速，人来把关。AI for speed. Humans for judgment.

我把生成式 AI 用在用户研究、竞品分析、Campaign 创意、本地化内容与数据处理中——但每一步都有人工抽样复核与事实核查。曾用 AI 研究 100 位海外博主、2,000+ 条视频，输出 30+ 页研究报告与达人数据库。I use generative AI across research, competitor analysis, campaign ideas, localization and data work — with human sampling and fact-checks at every step. Example: 100 overseas creators and 2,000+ videos analysed into a 30+ page report and a creator database.

ChatGPTClaudeGeminiCodex
1AI 初稿 / 分类AI draft & classify
2人工抽样复核Human sampling
3事实核查Fact-check
4业务反馈迭代Business feedback
2,000+条视频分析videos analysed

05 — 经历Journey

北京 → 上海 → 海德堡 → 上海Beijing → Shanghai → Heidelberg → Shanghai

  1. 2026.08 –

    BASF · Agricultural Solutions

    市场实习生 · 上海Marketing Intern · Shanghai

  2. 2025.09 – 2026.08

    海德堡大学 · 孔子学院Heidelberg University · Confucius Institute

    跨文化研究所交换一年；本地化运营与市场推广；联合发起跨文化青年社群（10+ 场活动，100+ 核心成员）One-year graduate exchange in cross-cultural studies; local marketing & community ops; co-founded a cross-cultural youth community (10+ events, 100+ core members)

  3. 2025.05 – 2025.09

    Tongcheng Travel · HopeGoo

    海外市场 / 项目运营International Marketing & Campaign Ops

  4. 2024.10 – 2024.12

    Ruder Finn × Nikon

    品牌公关 / 市场传播：10 场发布会及体验活动Brand PR & MarCom: 10 launches and experience events

  5. 2024.06 – 2024.09

    新华社总社Xinhua News Agency

    对外部记者 / 编辑International News Reporter / Editor

  6. 2023.09 – 2027.03

    上海交通大学 · 硕士Shanghai Jiao Tong University · M.A.

    汉语国际教育 · 跨文化传播、受众研究、内容策划International Chinese Language Education · cross-cultural communication, audience research, content strategy

  7. 2019.03 – 2024.07

    民族博物馆 / 钱学森图书馆Ethnic Museum / Qian Xuesen Library

    中英双语讲解员 / 业务部部长 · 5,000+ 人次Bilingual guide & team lead · 5,000+ visitors

  8. 2017.09 – 2023.06

    中央民族大学 · 本科Minzu University of China · B.A.

    汉语言文学 / 教育学第二学位；满天星公益文化组织项目负责人（30+ 人团队）Chinese Language & Literature, second degree in Education; project lead at Mantianxing nonprofit (30+ member team)

07 — 能力Skills

三种语言，一套方法。Three languages, one method.

中文Mandarin母语native
英语English工作语言 · IELTS 7.0working language · IELTS 7.0
德语GermanA2 · 在学learning

核心能力Core

海外市场International marketing Product Marketing 用户研究Audience research Campaign 策划Campaign strategy Localization KOL 营销Creator marketing B2B Marketing 品牌传播Brand communications 项目管理Project management

渠道与工具Channels & tools

InstagramTikTokLinkedInWhatsApp官网 / CMSWebsite / CMS拍摄与剪辑Photo & videoChatGPTClaudeGemini

教育背景Education

3.88
上海交通大学Shanghai Jiao Tong University硕士 · 专业前 10%M.A. · top 10%
3.82
中央民族大学Minzu University of China本科 · 双学位B.A. · second degree

08 — 荣誉Recognition

  • 1st北京高校博物馆讲解比赛 一等奖1st Place, Beijing University Museum Interpretation Competition
  • ★上海交通大学"金牌讲解员"SJTU Gold Medal Guide
  • 2nd上海交通大学科普讲解比赛 二等奖2nd Place, SJTU Science Communication Competition
  • 2nd铸师杯教学技能大赛 二等奖2nd Place, Zhushi Cup Teaching Skills Competition
  • 3rd全国国际中文教师技能大赛 三等奖3rd Place, National International Chinese Teacher Skills Competition
  • ¥研究生奖学金Graduate scholarships

09 — 联系Contact

一起聊聊？Let's talk.

2027 年 3 月毕业，现居上海。期待海外市场、产品营销与品牌传播方向的机会。Graduating March 2027, based in Shanghai. Looking for roles in global marketing, product marketing and brand communications.

guoguoyu00@163.com 下载简历Download CV